01 / Navigation Architecture 4 TIERS FINDING #6

Consolidates 3 domains into 1 navigation. The full 15-page architecture is reflected here: Tier 1 (Homepage, Destinations, Honeymoons, Venues) in primary links, Tier 2 (For Planners, For Properties, About) as direct links, Tier 3 (FAM Trips, Calendar, Reviews, Styled Shoots, Virtual Tours) grouped under "Experiences" dropdown. Tier 4 templates (Property Detail, Destination Guide, Journal posts) are reached via their parent pages.

Dropdown menus on Destinations and Experiences expose Tier 3 content that was previously invisible — directly addressing Finding #5 (7 hidden pages with best content).

Ref: Aura Proposal pp.3-5 / Finding #5, #6 / Site Architecture deliverable

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The World's Premier Destination Wedding Travel Company

Trusted by the industry's finest wedding planners. Curating luxury travel for destination weddings and honeymoons across 30+ countries.

I'm a Wedding Planner Plan My Honeymoon

VIRTUOSOCOASTLINE TRAVELFOUR SEASONSAMANONE&ONLY

1,800+Weddings

30+Countries

120+Planner Partners

02 / Hero + Credibility Bar FINDING #3 — CRITICAL NEW

Fixes the #1 critical finding: "Your credibility is invisible." The current site has zero credibility signals above the fold. This hero places partner logos (Virtuoso, Coastline, Four Seasons, Aman, One&Only) and proof stats (1,800+ weddings, 30+ countries, 120+ planner partners) in a glassmorphic bar anchored to the hero bottom — visible on every initial pageview.

Why glassmorphic overlay vs. separate bar: Keeps the credibility within the hero viewport height so it's technically "above the fold" even on shorter screens. The blur effect maintains visual hierarchy without competing with the headline.

Hero CTAs route 2 primary audiences: "I'm a Wedding Planner" (B2B) and "Plan My Honeymoon" (DTC) — the two highest-intent entry points.

Current: 0 credibility signals above fold Proposed: 5 partner logos + 3 proof stats

Ref: Aura Proposal p.1 / Finding #3 / "0 credibility signals visible above the fold"

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How Can We Help You?

Whether you're a wedding planner, a couple dreaming of a destination celebration, planning your honeymoon, or a property seeking global exposure — Wedaways has a path for you.

For Wedding Planners

Your Travel Logistics Partner

We handle travel so you can focus on the event. Commission-share model.

Explore Partnership

Destination Weddings

Your Dream Celebration Abroad

Curated venues across 30+ countries with white-glove guest logistics.

Browse Destinations

Honeymoons

Luxury Honeymoon Planning

Bespoke itineraries from $1,500/day with exclusive partner rates.

Start Planning

For Properties

Join Our Curated Collection

Access our planner network. 550K+ monthly impressions. Exclusive FAM programs.

Partner With Us

03 / Audience Routing — 4 Journeys USER JOURNEYS NEW

Maps directly to Aura's 4 user journey deliverable. Four audience-specific cards act as "choose your path" routing below the hero. Each card leads to a dedicated section/page optimized for that audience.

The 4 journeys:
1. Wedding Planners → B2B partnership (For Planners page)
2. Destination Wedding Couples → Venue browsing (Destinations + Venues pages)
3. Honeymoon Couples → DTC travel planning (Honeymoons page)
4. Hotel/Property Partners → Supply-side application (For Properties page)

Design note: Cards use image overlay with gradient, hover lift animation, and progressive disclosure (label → title → description → arrow CTA). Aspect ratio 3:4 gives vertical emphasis on desktop, stacks to 2-col on tablet, 1-col on mobile.

Risk flag (from Renée, Jan 15): "We tried 'Are you a planner? Are you a couple?' before. It never worked." This implementation is softer — not a gate, but a guided exploration below the hero. Users can also use the nav to go directly where they want.

Ref: Aura Proposal p.6-7 / User Journey Maps deliverable / Renée quote Jan 15 call

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400+Active Weddings

8,000+Property Partners

120+FAM Trips Hosted

550KMonthly Impressions

30+Years Experience

04 / Authority Stats Bar FINDING #3 — REINFORCEMENT

Second touch of credibility data. While the hero bar shows partner logos + headline stats, this standalone bar presents the full business metrics that Renée uses in property sales pitches: 400+ active weddings, 8,000+ property relationships, 120+ FAM trips, 550K monthly impressions, 30+ years.

Source: Numbers from Feb 19 Aura Studios meeting — Renée confirmed these are the figures they pitch to properties. "550,000 impressions this month — oh, that's really good."

Placement rationale: Between the routing cards and the content sections, this bar acts as a "trust floor" — regardless which audience path a visitor takes, they've already absorbed the scale of the business.

Ref: Feb 19 meeting transcript / Renée's property pitch deck numbers

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Explore Destinations

From the beaches of Los Cabos to the villas of Tuscany — browse our curated destinations across 30+ countries.

05 / Destinations Grid TIER 1 REDESIGN

Tier 1 — Primary Navigation. Region-based browsing is the main entry point for destination wedding couples. Each card links to a Destination Guide (Tier 4 template, 16 planned). The property counts (42, 28, 35...) give immediate scope and encourage exploration.

Current site problem: Destinations are buried in a dropdown with no visual browsing. The current Venues page at /venues/ is completely empty (Critical Issue #1 from site audit). This grid gives destinations first-class homepage presence.

"All Destinations" card acts as catch-all for the 30+ countries not shown individually. Links to the full filterable Venues page (Tier 1).

Ref: Aura Proposal p.3 / Tier 1 — DESTINATIONS "Region-based browsing & guides — Redesign"

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For Wedding Planners

You Run the Event.
We Run the Travel.

75% of top planners in the US already know Wedaways. We're your dedicated travel logistics partner — handling everything from venue sourcing to guest transport, so you can focus on creating unforgettable celebrations.

Work directly with Pamela Goldman and her team of travel advisors for personalized intelligence on every destination and property in our network.

Full-venue buyout negotiations worldwide
Guest room blocks & VIP accommodation
Ground transport, tours & curated experiences
On-trip 24/7 concierge for wedding guests
Commission-share on all bookings

Partner With Wedaways

06 / For Wedding Planners TIER 2 FINDING #6 NEW — FROM WEDAWAYSTRAVEL.COM

Consolidates the entire wedawaystravel.com B2B site into one focused section. Finding #6 identified 3 domains fragmenting the story — the B2B site (wedawaystravel.com) was averaging 52 users. This brings the planner pitch onto the main domain.

Key messaging choices:
— "You Run the Event. We Run the Travel." — positions as complementary, not competitive
— Pamela Goldman named explicitly — Renée confirmed "good wedding planners always speak with Pamela about every single piece of business"
— Commission-share mentioned upfront — this is the economic hook for planners
— 75% statistic — from Renée (Feb 19): "75% of planners in the US know Wedaways"

Checklist format for services mirrors how planners think — task-based, scannable, decisive. Single CTA: "Partner With Wedaways."

Ref: Aura Proposal p.4 / FOR PLANNERS "New — from wedawaystravel.com" / Jan 15 + Feb 19 meeting transcripts

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Luxury Honeymoon Planning

From discovery call to departure, our travel advisors craft bespoke honeymoon itineraries with exclusive partner rates and VIP access at every property.

📞

Discovery Call

A personal consultation with a lead travel advisor to understand your dream honeymoon — style, budget, destinations.

📋

Custom Itineraries

Handcrafted multi-destination itineraries with exclusive partner rates and VIP access at every property.

🛡️

White-Glove Service

From airport transfers to restaurant reservations — every detail managed. Travel insurance facilitation included.

Schedule a Discovery Call

07 / Honeymoons TIER 1 REDESIGN

Tier 1 — Primary Navigation. Redesign of existing honeymoon offering. The current honeymoons page is one of the better pages on the site (per audit: "Honeymoons page is solid — imagery, pricing, testimonials, lead form"). This section elevates the homepage representation.

3 feature cards walk the DTC journey: Discovery Call → Custom Itineraries → White-Glove Service. This mirrors the actual sales process Pamela's team follows.

CTA: "Schedule a Discovery Call" — not "Book Now" or "Browse." Renée's explicit requirement: "Everything should end at a contact form or email." The call is the conversion event, not a transaction.

Pricing not shown on homepage — "$1,500/day" is mentioned in the routing card above but not repeated here. The discovery call qualifies budget fit before quoting.

Ref: Aura Proposal p.3 / HONEYMOONS "Redesign" / STRATEGY.md — DTC audience journey

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The Collection

A curated portfolio of the world's finest wedding venues — each handpicked, personally visited, and exclusively available through our network.

Malliouhana

Anguilla

Nobu Los Cabos

Mexico

Las Ventanas

Mexico

Castel Monastero

Italy

Chablé Maroma

Mexico

Villa La Massa

Italy

Explore All Venues

08 / Venues Carousel TIER 1 REDESIGN

Tier 1 — Primary Navigation. Homepage preview of the Venues page. The proposal spec calls for a "filterable property showcase" — this homepage carousel shows featured properties as a teaser, with "Explore All Venues" linking to the full filterable page.

Property names are real: Malliouhana, Nobu Los Cabos, Las Ventanas, Castel Monastero, Chablé Maroma, Villa La Massa — pulled from Wedaways' featured properties list in STRATEGY.md.

Carousel vs. grid: Carousel format lets us show more properties in less vertical space. Scroll-snap on mobile creates a swipeable card deck. Each card links to a Property Detail page (Tier 4 template, 127+ pages).

Current site issue: The Venues page at /venues/ is completely empty (Critical Issue #1). This section gives venues immediate homepage presence while the full filterable page is built.

Ref: Aura Proposal p.3 / VENUES "Filterable property showcase — Redesign" / Site Audit Critical Issue #1

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Wedaways Getaways FAMs

Exclusive familiarization trips connecting top planners with extraordinary properties. 120+ hosted across 11 years.

Sold Out

Los Cabos FAM

March 2026 · 5 Nights

Accepting Applications

Tuscany FAM

June 2026 · 6 Nights

Coming Soon

Santorini FAM

September 2026 · 4 Nights

View Full FAM Calendar Read FAM Reviews Apply for a FAM Trip

09 / FAM Trips + Sub-Pages TIER 3 FINDING #5 NEW — FROM HIDDEN

Surfaces the most compelling hidden content in the business. Finding #5: "FAM trip reviews, styled shoot portfolios, virtual tour metrics — the most compelling content in the business is invisible from any navigation."

3 status badges create urgency and FOMO: Sold Out (proves demand), Accepting Applications (action), Coming Soon (pipeline). This is a sales tactic — properties see their peers participating.

3 sub-page links map to Tier 3 architecture:
— FAM Calendar — "New — from .travel" (was on wedawaystravel.com)
— FAM Reviews — "New — from .travel" (100+ past trip archive)
— Apply for a FAM Trip — conversion endpoint for properties

Business impact: FAM registration fees are $695–$2,500/person (new 2025, sold out). This is real revenue being left invisible on the current site.

FAMs hosted: 120+ Registration: $695–$2,500/person Frequency: ~10/year

Ref: Aura Proposal p.4 / FAM TRIPS, FAM CALENDAR, FAM REVIEWS — all "New" / Finding #5

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Styled Shoots

27 global styled shoots since 2020 — editorial-quality content created at the world's most beautiful venues.

View All Styled Shoots

10 / Styled Shoots TIER 3 FINDING #5 NEW — FROM HIDDEN

Another hidden gem surfaced. 27 global styled shoots since 2020 — editorial-quality photography that demonstrates Wedaways' creative capabilities to both properties AND couples. This content was invisible from navigation.

Masonry grid (1 featured large + 4 smaller) gives editorial magazine feel. Each shoot links to its own detail page within the Styled Shoots section (Tier 3).

Dual-audience value: Properties see the caliber of content Wedaways produces at partner venues. Couples see real wedding aesthetics at specific destinations. Planners see portfolio examples to pitch to their clients.

Shoots since 2020: 27 Status on current site: HIDDEN

Ref: Aura Proposal p.4 / STYLED SHOOTS "New — from hidden" / Finding #5

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11 / Virtual Tours TIER 3 NEW — FROM HIDDEN

Tier 3 Programme Page — surfaced from hidden content. The proposal lists "Virtual Tours: Tour programme & metrics — New — from hidden." The current site has virtual tour content that's completely inaccessible from navigation.

"Coming Soon" treatment: Full-width cinematic banner with play button serves as placeholder for video/360 content. This section can evolve as the virtual tour content is organized and produced.

Note: This is the most speculative section on the page. If virtual tour content isn't ready, this could launch as "Coming Soon" and be activated post-launch. The important thing per Aura's architecture is that the page EXISTS in the nav so the content has a home.

Ref: Aura Proposal p.4 / VIRTUAL TOURS "New — from hidden" / Finding #5

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Join the Network Top Planners Trust

Get access to our curated network of wedding planners managing 400+ active weddings worldwide. A listing on Wedaways isn't a directory — it's an invitation to the industry's most exclusive circle.

550KMonthly Impressions

65-85%Newsletter Open Rate

8,000+Global Relationships

120+FAM Trips Hosted

Why Partner With Wedaways

Featured in newsletters with 65-85% open rates
Included in FAM trip programming
Styled shoot & editorial content creation
Direct access to 120+ planner partners
Webinar & virtual showcase participation

Apply to Join the Collection

12 / For Properties (Supply Side) TIER 2 FINDING #5 NEW — FROM HIDDEN PAGES

The property sales page that didn't exist. Properties are Wedaways' paying clients ($4,000 lifetime listing fee + 5 annual comp nights), yet there was no dedicated pitch page on the main domain. It was hidden across scattered pages no visitor could find.

4 stat cards lead with the numbers properties actually care about: impressions, newsletter engagement, network scale, FAM reach. These are the pitch deck metrics Renée uses on sales calls (Feb 19 meeting).

Checklist format answers "what do I get?" in scannable bullets. The value prop isn't just a listing — it's newsletter features, FAM programming, editorial content, planner access, and webinar participation.

CTA: "Apply to Join the Collection" — uses "apply" language to reinforce exclusivity. You don't just sign up; you're vetted.

Listing fee: $4,000 lifetime Comp nights: 5/year Goal: 350 properties on site

Ref: Aura Proposal p.4 / FOR PROPERTIES "New — from hidden pages" / Feb 19 business numbers

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From the Journal

Destination guides, planning tips, and behind-the-scenes stories from the world of luxury wedding travel.

Destination Guide

The Ultimate Guide to Los Cabos Weddings

Everything you need to know about planning a destination wedding in Los Cabos...

Planning Tips

How to Choose the Perfect Venue Abroad

Our team's top considerations when helping couples select international venues...

Behind the Scenes

Inside Our Tuscany FAM Trip

A look behind the scenes at our most recent familiarization trip through Italy...

Read the Journal

13 / Journal / Blog TIER 4 REDESIGN — 181 POSTS

Tier 4 — Supporting Template. Redesign of existing blog with 181 posts. The current blog at /blog-2/ is completely empty (Critical Issue #3 from site audit). 181 posts exist but aren't loading.

3-card preview shows the editorial mix: Destination Guide (SEO content), Planning Tips (DTC engagement), Behind the Scenes (brand storytelling). These map to the content strategy Andre (SEO) is building.

SEO opportunity: Andre (€350/mo SEO consultant) is focusing on wedding keywords and schema markup. A working blog with 181 posts is the single biggest SEO lever available — it's currently broken.

Ref: Aura Proposal p.5 / JOURNAL "Redesign — 181 posts" / Site Audit Critical Issue #3

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About Wedaways

A Mother-Daughter Story, 30 Years in the Making

Founded by Renée Strauss and Pamela Goldman, Wedaways Travel began as a shared passion for destination weddings and grew into the most trusted name in luxury wedding travel.

Affiliated with Virtuoso and Coastline Travel Group, our team brings three decades of expertise to every celebration we touch.

Our Story

14 / About Preview TIER 2 REDESIGN

Tier 2 — Secondary Navigation. Redesign of About/Contact. The current about page tells a compelling personal story (per audit: "About page tells a compelling personal story"). This homepage preview section gives a teaser that drives to the full page.

Mother-daughter angle is a genuine differentiator in luxury travel. Circular portrait + narrative text creates an intimate, personal feel that contrasts with the scale metrics shown above.

Virtuoso + Coastline affiliation mentioned here as a trust signal for visitors who've scrolled this far — they're already interested, this closes the credibility loop.

Ref: Aura Proposal p.4 / ABOUT/CONTACT "Redesign" / Site Audit "About page tells a compelling personal story"

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Let's Plan Something Extraordinary

Whether you're a planner, a couple, or a property — every great journey starts with a conversation.

Start a Conversation

15 / Final CTA Card CONVERSION ENDPOINT

Universal conversion point. Renée's explicit requirement: "Everything should end at a contact form or email." This full-width CTA card catches all audiences who've scrolled to the bottom without clicking a section-specific CTA above.

"Every great journey starts with a conversation" — positions contact as the beginning of something, not a cold inquiry. Language works for all 4 audiences.

Design: Full-bleed image with dark overlay, centered text, single button. Maximum visual weight to drive the final conversion action.

Ref: STRATEGY.md — "Everything should end at a contact form or email" / Renée Jan 15

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16 / Footer — Full Sitemap ALL 4 TIERS

5-column footer maps the entire 15-page architecture. Every page in the site is reachable from the footer — this is both a UX safety net and an SEO signal (internal linking to all pages from every page).

Column structure mirrors the tier hierarchy:
— Wedaways — Brand identity + affiliate badges
— Discover — Tier 1 pages (Destinations, Honeymoons, Venues) + Tier 3 (Virtual Tours) + Tier 4 (Journal)
— Experiences — Tier 3 programme pages (FAM Trips, Calendar, Reviews, Styled Shoots)
— Partner — Tier 2 pages (For Planners, For Properties, About, Contact)
— Connect — Social links

Ghost watermark "WEDAWAYS" — branded background element (3% opacity) adds premium editorial feel without competing with content.

Ref: Aura Proposal pp.3-5 / Complete 15-page architecture / Site Architecture deliverable

Annotation Index

The World's Premier Destination Wedding Travel Company